Wednesday, August 27, 2008

Helvetica

Anyone else watch the doco on the font Helvetica? I'm watching more and more docos as I get older and so seem to be turning into my parents. I shudder to think what the next step is.

Anyway back on topic. This was very interesting, to think how font choices change our experience of the world. Helvetica is a widely used font, used by both corporations (American Airlines for instance) and government (New York subway one example) and so therefore can paradoxically have either a consumerist or socialist feel to it! The header of my blog is a font that I would call a descendent of Helvetica. Arial is a well known helvetica look alike - I have typed this post in Arial.

It has been enjoying a renaissance lately (it turned 50 last year), but my prediction is it is getting towards the end of this current cycle of coolness and more ornamental fonts will have cache again.

I like it, it is pleasingly balanced and neutral. But a bit too ubiquitous?

Anyone want to admit to fonty nerdiness and tell me their fave font?

5 comments:

Prue said...

I don't have a favourite but I hate Comic Sans.

Kaylene said...

Agree with Prue on the Comic Sans - but in terms of a favourite, I have this thing about keeping all of my work correspondence, emails etc in Times New Roman, 11 point, 1.1 line spaced. I can't sign anything out unless it is like that. I am very anal.

BTW Megan, I did you the meme you tagged me for - I think I was supposed to comment on your blog to let you know that I had but with the incapacitation I have had it slipped my mind. Sorry!

Prue said...

I do have a bit of a soft spot for Garamond. And I waver between liking typefaces with serifs and those without.

Kris said...

Being in youth ministry, i tend to go for the slightly wackier fonts, although back when i was working I had a soft spot for Gill Sans MT, Trebuchet, and Tw Cen MT. I tend to be a sans serif lover... :)

These days, I use the more outrageous display fonts, mainly because most of my work is brochures and flyers. Although, I must confess, that the last study book I wrote made quite heavy use of Comic Sans. Sorry everyone! (My excuse is that I'm writing for kids...)

Anonymous said...

i'm a boring nerd... it's gotta be sans serif - either Arial or Calibri

hate times new roman - blah!

Adam