cute evil?

I just bought a bday cake book for Ethan to choose his bday cake from - and what really annoyed me was that for the 6 bday cake - in shape of 6 - it was a little devil. This always bugs me! I hate that you can get little devil costumes for toddlers, and little devil cuddly toys or valentines - what is cute about evil? You may think I'm overreacting, but I think it is very clever and subtle way of making us feel that talking about absolute evil is somehow a bit silly - thus allowing it to go on all around us.